The West Africa Music & Arts Festival (WAMAFest), which will take place in Accra, Ghana, from June 19–22, 2024, is excited to announce important partnerships. The festival’s global reach, accessibility, and influence will be greatly increased by these agreements with CEEK VR, Warner Music Africa, and OKAY Africa.
With the official streaming partner CEEK VR, audiences all around the world will be able to enjoy immersive virtual reality experiences. Through this innovative partnership, attendees will be able to participate electronically in the festival, raising the bar for music and arts events.
Warner Music Africa becomes the official record label partner, bringing its expertise and resources to elevate the profiles of participating artists. This partnership will ensure their music reaches a wider audience, solidifying WAMAFest’s commitment to showcasing West African music on a global stage.
OKAY Africa joins as the official media partner, utilizing its strong connection with the African diaspora to amplify the festival’s global presence. Their storytelling and digital media expertise will ensure the festival’s events, performances, and behind-the-scenes moments reach a wider audience, further promoting the richness of West African culture.
Mary Spio, CEO of CEEK VR, highlighted the potential of their Web3 technology to democratize earning opportunities for artists and musicians globally.
Professor Jasmine Young, co-founder of WAMAFest, expressed her excitement about the event’s impact on the entertainment industry and the power of collaboration in achieving success and innovation.
The inaugural WAMAFest will be an inclusive celebration of West African music and arts, bringing together music executives, artists, and fans in a groundbreaking virtual gathering. The festival aims to set a new benchmark for cultural events, ensuring a lasting legacy for the rich heritage of West African culture.